Entertainment

2Baba Announces New Management Team to Reinvent His Brand

Afro-pop icon 2Baba has unveiled a new management team, A Guy Entertainment, marking the beginning of a bold new chapter in his illustrious music career.

The newly assembled team consists of experienced professionals across music business, branding, digital innovation, and entertainment law. They will oversee all aspects of 2Baba’s career—locally and globally—including music releases, brand partnerships, creative collaborations, and strategic engagements.

With a career spanning more than two decades, 2Baba has become a defining force in Afro-pop and a source of inspiration for countless artists.

This new move is aimed at amplifying his legacy while embracing fresh possibilities in today’s dynamic entertainment landscape.

“This exciting transition comes with the unveiling of a new management team, carefully assembled to reinvent and amplify every facet of 2Baba’s brand,” a statement from the team reads. “This reflects a renewed focus not just on his musical legacy, but on the endless potential ahead.”

They added that the team is committed to making value-driven, strategic decisions that uphold the singer’s identity and global standard. Fans and industry stakeholders can expect a rollout of new projects, live performances, and social impact campaigns in the coming months.

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2Baba shared his enthusiasm for this next phase, saying:

“I’m excited about this new chapter. Change is a necessary part of growth, and I believe this team understands my vision, my legacy, and where we’re headed next. We’re not just celebrating the past—we’re creating more magic.”

The announcement underscores a renewed commitment to authenticity, excellence, and social responsibility, reaffirming 2Baba’s place as one of Africa’s most enduring and influential musical voices.

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Owotoki Christiana Temitope

Owotoki Christiana Temitope is a graduate of Mass communication from Bingham University, has a professional Certificate on Human Resource management and a practicing journalist with high professionalism in reporting Human Angle events for over five years. She is also a practicing investigative journalist.

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