The 52nd Annual General Meeting and Congress of the Association of Advertising Agencies of Nigeria (AAAN) commenced today in Ibadan, drawing key players from Nigeria’s advertising and marketing sectors for three days of strategic dialogue, networking, and celebration.
Held at JAGZ Hotel in the Iyaganku area of the city, the event is themed “Charting Bold Paths Forward”, reflecting the industry’s shared vision for innovation, resilience, and transformational leadership in an evolving landscape.
Oyo State Governor, Seyi Makinde, will officially declare the congress open, alongside the Minister of Information and National Orientation, Mohammed Idris Malagi, and other distinguished guests.
The gathering aims to stimulate high-level discussions on policy, regulation, and the future of the country’s creative economy.
A major highlight of the opening day will be keynote speeches from Idowu Akinde, CEO of Impact Hub Lagos, and Bolanle Osotule, General Manager, Brand Marketing and Advertising at Airtel Nigeria.
This will be followed by a panel session moderated by Oluwatobi Williams, Creative Director at 7even Interactive.
Expected panellists include Damola Richard Salvador, MD/CEO of Digisplash Limited; Dr. Seun Fakorede, Executive Adviser on Youth & Sports to the Oyo State Governor; Josiah Akinola, Senior Category & Channel Manager at Nigerian Breweries; and George Onukwu, Executive Director at TBWA\Concept.
Speaking ahead of the event, AAAN President Lanre Adisa emphasized the relevance of the theme to current market realities:
“The business landscape is evolving rapidly. While others may focus on the disruptions, we see opportunities. The future will favour agencies that are bold enough to rethink, retool, and reimagine their value propositions,” he said.
The final day of the congress will focus on governance, beginning with a breakfast session and team bonding activities, followed by the Business Session.
This will include updates on AAAN’s leadership, financial reports, the induction of new members, and agency showcases by Noor Takaful Insurance, Conduit Plus, and Retinaad Limited.
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The event will conclude with a Gala and Awards Night celebrating excellence in advertising. Guests will appear in traditional aso oke attire, with highlights including the whimsical So Your Kolo’s Best Dressed award.
