PZ Cussons Nigeria has relaunched its hygiene brand, Carex, under the banner of its “Win the War Against Germs” campaign, reaffirming its dedication to promoting safe hygiene practices in Nigerian homes.
At an event held in Lagos on Wednesday, the company unveiled Carex’s refreshed Masterbrand identity and an expanded range of antibacterial products, including handwash, bar soaps, and antiseptic liquids.
Speaking at the launch, Oghale Elueni, Managing Director of PZ Cussons Nigeria, emphasized that the relaunch represents more than a brand update. “Carex has always represented protection and care.
This isn’t just about a new look—it’s about a renewed mission to combat germs wherever people are: at home, at work, in school, or on the go,” he said.
Martha Kayode, Head of Marketing, echoed this sentiment, highlighting the brand’s recommitment to safeguarding Nigerian families.
“This relaunch is a fresh beginning. It reaffirms our promise to deliver effective, skin-friendly formulations that kill over a million germs in seconds,” she said.
The event drew praise from prominent figures in the business and public health sectors. Jonny Baxter, British Deputy High Commissioner, linked the milestone to the broader UK-Nigeria partnership.
“This achievement reflects the enduring spirit of collaboration, the resilience of Nigerian consumers, and the shared vision between UK businesses and Nigerian aspirations,” he stated.
Akin Abayomi, Lagos State Commissioner for Health, underscored the life-saving importance of hygiene. “Carex is reinforcing a vital message: good hygiene saves lives,” he noted.
First Lady of Lagos State, Ibijoke Sanwo-Olu, commended the brand’s commitment to public health, saying, “Everyday hygiene is key to reducing disease in our communities. Carex’s dedication is truly commendable.”
Thomas Shettima, General Secretary of the National Association of Nigerian Nurses and Midwives (NANNM), highlighted the strategic value of the relaunch to their ongoing partnership. “This marks a pivotal step in our collaboration with PZ Cussons, centered on delivering safe and effective hygiene solutions,” he said.
Adedunmola Ezichi, Category Manager, summed up the relaunch succinctly: “This isn’t just a new look—it’s a renewed promise to protect Nigerian families.”
The launch event featured cultural performances, live product demonstrations, and musical entertainment.
PZ Cussons Nigeria reaffirmed its goal to be a leader in the hygiene sector by delivering comprehensive hygiene solutions that are tough on germs yet gentle on skin.
