The 2024 Calabar Carnival is here and is set to be a remarkable experience moving to new heights with the partnership of Africa’s Global Bank, the United Bank for Africa (UBA) Plc.
UBA as the official sponsor, tends to bring unparalleled support and innovation, moving the festival to unprecedented levels of prestige and excitement.
This collaboration is a strong attestation to UBA’s great commitment to celebrating African culture and driving economic growth through tourism.
The theme for this year“Our Shared Prosperity,” has been echoed times without number with the Governor of Cross River State, Senator Bassey Otu, expressing his joy.
“We are thrilled to present an even greater array of activities, as we come together to celebrate Our Shared Prosperity.” Out said
Oliver Alawuba, the GMD/CEO of United Bank of Africa (UBA), speaking ahead of the event, stated that as a bank fully vested in Africa, UBA remains at the forefront of supporting activities that promote Africa.
“Like you may be aware, this is not our first time partnering with Cross River State for this festival. At UBA, we are all about bringing Africa to the world and bringing the world to Africa. No wonder, we have 18 subsidiaries across Africa and counting.” he said.
Mary Ephraim-Egbas, CEO of Okhma Global Limited, who are the Carnival’s official marketing company, also commended UBA’s role saying, “UBA’s participation not only enhances the event but also plays a vital role in boosting African tourism. We are excited to see how their involvement will make this year’s festival even more vibrant and impactful”.
