UK Watchdog Launches Landmark Probe into Google’s AI and Data Practices
UK Watchdog Launches Landmark Probe into Google’s AI and Data Practices
Britain’s Competition and Markets Authority (CMA) has launched a groundbreaking investigation into Google’s search and advertising operations, marking the first use of its newly enhanced digital market powers aimed at regulating Big Tech.
The CMA will determine whether Google qualifies for “strategic market status,” which could impose stricter rules on its operations. The inquiry will focus on whether Google’s dominance stifles innovation and competition, particularly in emerging AI-driven services like “answer engines.”
The CMA also plans to examine Google’s data practices, including the alleged collection of consumer data without proper consent and its use of content from publishers without fair compensation.
Additionally, the probe will explore whether Google favors its own specialized services, such as shopping and travel platforms, over competitors.
Google has responded, stating, “We will continue to engage constructively with the CMA to ensure that new rules benefit all types of websites, and still allow people in the U.K. to benefit from helpful and cutting-edge services.”
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CMA Chief Executive Sarah Cardell underscored the importance of the investigation, saying, “It’s our job to ensure people get the full benefit of choice and innovation in search services and get a fair deal — for example in how their data is collected and stored.”
This UK investigation adds to mounting regulatory challenges for Google. In the U.S. and Canada, lawsuits accuse the company of monopolistic behavior in the digital ad sector, with calls for breaking up parts of its business.
Similarly, European Union regulators are pressing Google to divest segments of its ad operations amid antitrust concerns.
The CMA, which has until October to conclude its investigation, could force changes to Google’s practices if violations are found. The agency also plans to initiate up to four similar probes into major tech companies in the coming year under its new authority.
